Characters and comics are the presence that possesses explosiveness and perseverance surpassing words.
Tokyo Character Forum abbreviated to TCF has been hosting various content related to characters and comics as a B2B site since its inception in August, 2008. Be it in Japan or overseas, TCF has been meeting the needs of licensors, licensees and designers that continue changing with the time.
TCF's duties are to endow corporate businesses and organisations with the power of character brands.
Comics and characters are already being exploited as the explosives for improving public attention and familiarity by various corporate businesses and organisations. Further, they are a subject of discussions of Cool Japan. The generations for which weekly boys' magazines and comics were first published are now aged over 60. For this reason and others, comics and characters have become extremely useful tools not only for toddlers and children but also for a wide range of generations including business people at the height of their careers, office workers and the elderly.
Merits of implementing characters
- Produce visual impacts stronger than words
- Establish communication and familiarity
- Effectively cooperate with social media
- Stand out in multiple media contents
- Enable business expansion beyond international borders
- Compensate a lack of literacy skills
Creation and development of characters
- Act as development tools that allow for freedom of imagination matching with the trends of the age
- Endow communication and power that distinguish your business from others at first sight
- Suitable for the creation and development of new markets that surpass generations, genders and geographical regions
- Realise the growth of markets and consumption by permanently livening up consumer interest
Comprehensively assisting character and comics-related businesses
- Research and analysis of character and comic markets.
- Development of strategic plans for characters and comics
- Creation and development of original characters and comics
- Development of products and services that cooperate with characters and comics
- Planning, creation and development of various creative utilising characters and comics
- Planning, creation and expansion of advertisements and PR activities utilising characters and comics
- Minor modifications to existing characters and comics
- Planning and creation of cross media CANS and CANS2 of BIG and WE.
- Others